A couple things become immediately clear from this Bonwit Teller ad (pulled from a 1929 issue of Vogue Magazine). First of all, there is no downside to the drama of a long, gorgeous cap veil. Even with (maybe especially with) the sleek lines of a 20s style wedding dress. Secondly, can we bring back “gowned” as a verb? Let’s all just agree to do it, you guys. Next time you are at a bridal salon, please ask them to “gown” you.
This Spring’s Loveliest Brides Are Gowned by Bonwit Teller!
Here are gowns that symbolize the perfection of every bride’s most cherished dreams….from the regal gown of parchment satin framed in a luminous cloud of tulle for the formal wedding, to the more informal high-noon wedding-frock of mousse de soie.
Bridal gowns will be specially designed to individual order if one so desires, and entire trousseaux, from lingerie to the going-away costume, will be planned with the aid of experts in the seclusion of our Bridal Suite… Third Floor.
Let’s also bring back “wedding-frock”, trousseaux and “going-away costume”, please. Fun pop culture fact about Bonwit Teller, gleaned from Wikipedia: if you’re a Mad Men fan, this is the store (in fact, the very location in this ad) where Pete finds Joan working as a shop-girl in Season Three.
The Bonwit Teller logo has a lovely art deco font, but this next one does even better (font wise) with a variety of gorgeous 20s fonts. Here’s the the flip side of the Bonwit Teller ad in this issue of Vogue: another vintage art deco ad, this one for a company that is still in business, and a product that’s still made: Shalimar perfume by Guerlain.
Guerlain Shalimar
Out of essences so rare that only a small quantity can be procured .. Guerlain .. One hundred years parfumeur laureate of France has created Shalimar the unforgettable.
New York 678 madison ave – Paris 68 champs-élysées
Guerlain perfumes are bottled and sealed in Paris and sold only in the original bottles.
You can still buy Shalimar in the classic, gorgeous art deco bottle in the original ad:
We’ve featured the 1920s inspired dresess of Jenny Packham before, and you all have probably already seen this year’s collection as well, as the images were released earlier in the year (though several of the dresses still haven’t been…). But we would be remiss if we didn’t post this collection anyway because OH MY GOD …
Looking for 1920s wedding makeup inspiration? Pretty easy now, right? I love this brave new world of Pinterest and Tumblr and Google image search, and the ease with which you can find and collect the perfect images (back in MY day we had no such tools, young ladies! AND we had to walk ten miles …
Looking for that perfect art deco dress but not interested in spending two months rent/mortgage on anything except rent and mortgage? This oh-so-lovely vintage style gown is a secret steal ($200! Not sure that’s even legal in WeddingWorld…) and pretty as a picture. Love that brooch on the bodice and the way the chiffon is …
We’ve featured the gorgeous designs of Johanna Johnson before (both her Trousseau Bridal collection and her RIDICULOUS-IN-THEIR-BEAUTY 1920s headbands and art deco jewelry)… …and today we need to bring your more deco-y goodness in the form of her 2013 collection, “Still Is The Night, Not So My Heart…”, inspired by the Ziegfield Follies chorus girls …
Vintage Advertising || Bonwit Teller + Guerlain Shalimar
A couple things become immediately clear from this Bonwit Teller ad (pulled from a 1929 issue of Vogue Magazine). First of all, there is no downside to the drama of a long, gorgeous cap veil. Even with (maybe especially with) the sleek lines of a 20s style wedding dress. Secondly, can we bring back “gowned” as a verb? Let’s all just agree to do it, you guys. Next time you are at a bridal salon, please ask them to “gown” you.
Let’s also bring back “wedding-frock”, trousseaux and “going-away costume”, please. Fun pop culture fact about Bonwit Teller, gleaned from Wikipedia: if you’re a Mad Men fan, this is the store (in fact, the very location in this ad) where Pete finds Joan working as a shop-girl in Season Three.
The Bonwit Teller logo has a lovely art deco font, but this next one does even better (font wise) with a variety of gorgeous 20s fonts. Here’s the the flip side of the Bonwit Teller ad in this issue of Vogue: another vintage art deco ad, this one for a company that is still in business, and a product that’s still made: Shalimar perfume by Guerlain.
You can still buy Shalimar in the classic, gorgeous art deco bottle in the original ad:
Related Posts
1920s Inspired Dresses || Jenny Packham 2013
We’ve featured the 1920s inspired dresess of Jenny Packham before, and you all have probably already seen this year’s collection as well, as the images were released earlier in the year (though several of the dresses still haven’t been…). But we would be remiss if we didn’t post this collection anyway because OH MY GOD …
1920s Wedding Makeup
Looking for 1920s wedding makeup inspiration? Pretty easy now, right? I love this brave new world of Pinterest and Tumblr and Google image search, and the ease with which you can find and collect the perfect images (back in MY day we had no such tools, young ladies! AND we had to walk ten miles …
Chiffon Art Deco Wedding Gown by Bari Jay
Looking for that perfect art deco dress but not interested in spending two months rent/mortgage on anything except rent and mortgage? This oh-so-lovely vintage style gown is a secret steal ($200! Not sure that’s even legal in WeddingWorld…) and pretty as a picture. Love that brooch on the bodice and the way the chiffon is …
Art Deco Gowns || Johanna Johnson 2013 ‘Still Is The Night…’
We’ve featured the gorgeous designs of Johanna Johnson before (both her Trousseau Bridal collection and her RIDICULOUS-IN-THEIR-BEAUTY 1920s headbands and art deco jewelry)… …and today we need to bring your more deco-y goodness in the form of her 2013 collection, “Still Is The Night, Not So My Heart…”, inspired by the Ziegfield Follies chorus girls …