The soft luster of white satin is exquisitely set off by pearl trimming in this Lucile-Paris wedding gown. Lucile suggests a striking innovation in bridal hosiery- Fanchon, faintest, most delicate flesh-pink, rather than white. Perhaps the most unusual of the new hosiery shades sent from Paris by Lucile is Fleur de Lis, the creamy ivory color which was created for use with nacre shoe leathers – but which is equally smart worn with beige and black footwear.”
Hosiery, the all-important link in ensemble, must conform closely to the mode. Its duty is to blend the colors found in dress and shoes. Perhaps, to harmonize with one, contrast the other.
Thus new colors are required not found before. That’s why Lucile of Paris sends new colors and new shades so hurriedly. With them you rest assured of Paris chic.
Paris Lives in Color
The finest stockings in the world are made at home… flawless, cobweb chiffons, incomparable! But for the superlative in color we must go abroad. And so, Holeproof, world-famous maker of America, joins with the master artist of le beau monde… Lucile.
Now comes a keener sense of color-style — of correct shades and how to choose them. For Lucile now offers you new Holeproof shades to meet the mode.
You see innumerable hosiery colors, but Lucile warns few are actually correct. Perhaps in twenty “nudes” one alone is right. That’s why there is one Lucile Petale; one Lucile Yvonee.
And in Lucile you find a color guide, Holeproof, alone, can offer you.
See The New Holeproof Stocking
Here is a special stocking that has proved immensely popular. It comes in transparent, sheer chiffon as well as heavier service weights. Free from imperfections. Free from streaks or shadows, as are all Holeproof styles. Dyed in new shades by a non-fading process. Invisibly reinforced at toe and heel. Full-fashioned — slenderizing.
See this number at your Holeproof store. Other styles range from $1.00 to $2.95. All are of the same flawless texture. All give the same long wear.
Easy to forget, a century later, how influential the art around Fritz Lang’s 1927 film Metropolis was (and is). So much incredible, inspirational art deco/modernist art sprang up around it. The fonts! The design! The posters! To be fair, that futurist look might be a little dark for some weddings (unless they are dystopian or …
I came across an original copy of this charming 1920s Wrigley’s ad (for sale here on Amazon) and I have to say, it is pretty adorable…. Look at that beautifully dressed, round-faced, gum-loving couple! Definite style tips to be found here (groom’s look is ON POINT). Maybe not so much with the married-life tips (“we …
What a great find from GlamourDaze! A promotional video from the ’30s with five different featured hairstyles (or as the oh-so-delightful announcer puts it, “five new creations for mi’lady’s coiffure.”) These are some seriously gorgeous looks, mi’ladies! ( I also really enjoy how annoyed the brunette on the left looks. She is the Kristen Stewart …
Love this elegant ad from La Presse (Montreal), dated May 26th, 1928. Titled “Pour Le Grand Jour” (“For The Big Day”) it features a collection of illustrated bridal looks, including a drop-waist gown, gorgeous cap veils and a variety of hats, all set against a classic geometric deco green and yellow color scheme. Magnifique!
Vintage Advertising | Holeproof Hosiery
The soft luster of white satin is exquisitely set off by pearl trimming in this Lucile-Paris wedding gown. Lucile suggests a striking innovation in bridal hosiery- Fanchon, faintest, most delicate flesh-pink, rather than white. Perhaps the most unusual of the new hosiery shades sent from Paris by Lucile is Fleur de Lis, the creamy ivory color which was created for use with nacre shoe leathers – but which is equally smart worn with beige and black footwear.”
Hosiery, the all-important link in ensemble, must conform closely to the mode. Its duty is to blend the colors found in dress and shoes. Perhaps, to harmonize with one, contrast the other.
Whenever a new trend is seen, stockings must at once be color-styled to suit. Now fashion’s whim is new. This time it turns to composé in color and in fabric. This means soft blending of a single color’s tone, or harmonious union of the shades of two.
Thus new colors are required not found before. That’s why Lucile of Paris sends new colors and new shades so hurriedly. With them you rest assured of Paris chic.
Paris Lives in Color
The finest stockings in the world are made at home… flawless, cobweb chiffons, incomparable! But for the superlative in color we must go abroad. And so, Holeproof, world-famous maker of America, joins with the master artist of le beau monde… Lucile.
Now comes a keener sense of color-style — of correct shades and how to choose them. For Lucile now offers you new Holeproof shades to meet the mode.
You see innumerable hosiery colors, but Lucile warns few are actually correct. Perhaps in twenty “nudes” one alone is right. That’s why there is one Lucile Petale; one Lucile Yvonee.
And in Lucile you find a color guide, Holeproof, alone, can offer you.
See The New Holeproof Stocking
Here is a special stocking that has proved immensely popular. It comes in transparent, sheer chiffon as well as heavier service weights. Free from imperfections. Free from streaks or shadows, as are all Holeproof styles. Dyed in new shades by a non-fading process. Invisibly reinforced at toe and heel. Full-fashioned — slenderizing.
See this number at your Holeproof store. Other styles range from $1.00 to $2.95. All are of the same flawless texture. All give the same long wear.
Related Posts
Inspiration | Metropolis
Easy to forget, a century later, how influential the art around Fritz Lang’s 1927 film Metropolis was (and is). So much incredible, inspirational art deco/modernist art sprang up around it. The fonts! The design! The posters! To be fair, that futurist look might be a little dark for some weddings (unless they are dystopian or …
1920s Wrigley’s Ad || Bride + Groom
I came across an original copy of this charming 1920s Wrigley’s ad (for sale here on Amazon) and I have to say, it is pretty adorable…. Look at that beautifully dressed, round-faced, gum-loving couple! Definite style tips to be found here (groom’s look is ON POINT). Maybe not so much with the married-life tips (“we …
1920s Vintage Hairstyle Film
What a great find from GlamourDaze! A promotional video from the ’30s with five different featured hairstyles (or as the oh-so-delightful announcer puts it, “five new creations for mi’lady’s coiffure.”) These are some seriously gorgeous looks, mi’ladies! ( I also really enjoy how annoyed the brunette on the left looks. She is the Kristen Stewart …
1920s Advertising | Vintage 1920s Wedding Gown Ad
Love this elegant ad from La Presse (Montreal), dated May 26th, 1928. Titled “Pour Le Grand Jour” (“For The Big Day”) it features a collection of illustrated bridal looks, including a drop-waist gown, gorgeous cap veils and a variety of hats, all set against a classic geometric deco green and yellow color scheme. Magnifique!