Born on this day in 1894, artist George Petty created pinup art for Esquire magazine (among others) beginning in the 1930s and continuing into the 1950s. Reproductions of his work, known as “Petty Girls,” were reinterpreted and used by military artists as nose art decorating warplanes during WW2, including the most well-known example, the Memphis Belle.
His artwork also appeared in art deco inspired advertisements, including this delightfully dated Old Gold cigarette ad (scanned here from a 1938 issue of The New Yorker magazine) which includes a line describing the “benevolent mildness” of this brand:
What charm! What freshness! And just twenty! Twenty Old Golds… No more, no less than you get in any other regular-size pack of cigarettes. But O.G.! What a difference you’ll find in O.G.s! What a difference in the rich full flavor and fragrance of their prize crop tobacco! What a difference in their benevolent mildness that comes from long extra aging and mellowing in oaken casks! What a difference in Old Gold’s Guaranteed Freshness, the result of a stale-proof package wrapped in double cellophane double-sealed! Do you wonder that every day more wise smokers marry Old Golds?
A couple things become immediately clear from this Bonwit Teller ad (pulled from a 1929 issue of Vogue Magazine). First of all, there is no downside to the drama of a long, gorgeous cap veil. Even with (maybe especially with) the sleek lines of a 20s style wedding dress. Secondly, can we bring back “gowned” …
Illustrated ad from a 1925 issue of Good Housekeeping, for Stevens Spreads “Romance” collection of bedspreads. Features a bride in her vintage juliet / cap veil, mid-length wedding dress and flower accessories galore.
Love this vintage ad for many reasons, not the least of which is how absolutely timeless the copy is. You’d think it would be outdated, but the pitch still works! Obviously also love that gorgeous bride with her cap veil and debonair groom.
I came across an original copy of this charming 1920s Wrigley’s ad (for sale here on Amazon) and I have to say, it is pretty adorable…. Look at that beautifully dressed, round-faced, gum-loving couple! Definite style tips to be found here (groom’s look is ON POINT). Maybe not so much with the married-life tips (“we …
George Petty | Vintage 1930s Advertisements
Born on this day in 1894, artist George Petty created pinup art for Esquire magazine (among others) beginning in the 1930s and continuing into the 1950s. Reproductions of his work, known as “Petty Girls,” were reinterpreted and used by military artists as nose art decorating warplanes during WW2, including the most well-known example, the Memphis Belle.
His artwork also appeared in art deco inspired advertisements, including this delightfully dated Old Gold cigarette ad (scanned here from a 1938 issue of The New Yorker magazine) which includes a line describing the “benevolent mildness” of this brand:
What charm! What freshness! And just twenty! Twenty Old Golds… No more, no less than you get in any other regular-size pack of cigarettes. But O.G.! What a difference you’ll find in O.G.s! What a difference in the rich full flavor and fragrance of their prize crop tobacco! What a difference in their benevolent mildness that comes from long extra aging and mellowing in oaken casks! What a difference in Old Gold’s Guaranteed Freshness, the result of a stale-proof package wrapped in double cellophane double-sealed! Do you wonder that every day more wise smokers marry Old Golds?
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A couple things become immediately clear from this Bonwit Teller ad (pulled from a 1929 issue of Vogue Magazine). First of all, there is no downside to the drama of a long, gorgeous cap veil. Even with (maybe especially with) the sleek lines of a 20s style wedding dress. Secondly, can we bring back “gowned” …
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Illustrated ad from a 1925 issue of Good Housekeeping, for Stevens Spreads “Romance” collection of bedspreads. Features a bride in her vintage juliet / cap veil, mid-length wedding dress and flower accessories galore.
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Love this vintage ad for many reasons, not the least of which is how absolutely timeless the copy is. You’d think it would be outdated, but the pitch still works! Obviously also love that gorgeous bride with her cap veil and debonair groom.
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I came across an original copy of this charming 1920s Wrigley’s ad (for sale here on Amazon) and I have to say, it is pretty adorable…. Look at that beautifully dressed, round-faced, gum-loving couple! Definite style tips to be found here (groom’s look is ON POINT). Maybe not so much with the married-life tips (“we …