The soft luster of white satin is exquisitely set off by pearl trimming in this Lucile-Paris wedding gown. Lucile suggests a striking innovation in bridal hosiery- Fanchon, faintest, most delicate flesh-pink, rather than white. Perhaps the most unusual of the new hosiery shades sent from Paris by Lucile is Fleur de Lis, the creamy ivory color which was created for use with nacre shoe leathers – but which is equally smart worn with beige and black footwear.”
Hosiery, the all-important link in ensemble, must conform closely to the mode. Its duty is to blend the colors found in dress and shoes. Perhaps, to harmonize with one, contrast the other.
Thus new colors are required not found before. That’s why Lucile of Paris sends new colors and new shades so hurriedly. With them you rest assured of Paris chic.
Paris Lives in Color
The finest stockings in the world are made at home… flawless, cobweb chiffons, incomparable! But for the superlative in color we must go abroad. And so, Holeproof, world-famous maker of America, joins with the master artist of le beau monde… Lucile.
Now comes a keener sense of color-style — of correct shades and how to choose them. For Lucile now offers you new Holeproof shades to meet the mode.
You see innumerable hosiery colors, but Lucile warns few are actually correct. Perhaps in twenty “nudes” one alone is right. That’s why there is one Lucile Petale; one Lucile Yvonee.
And in Lucile you find a color guide, Holeproof, alone, can offer you.
See The New Holeproof Stocking
Here is a special stocking that has proved immensely popular. It comes in transparent, sheer chiffon as well as heavier service weights. Free from imperfections. Free from streaks or shadows, as are all Holeproof styles. Dyed in new shades by a non-fading process. Invisibly reinforced at toe and heel. Full-fashioned — slenderizing.
See this number at your Holeproof store. Other styles range from $1.00 to $2.95. All are of the same flawless texture. All give the same long wear.
Love this elegant ad from La Presse (Montreal), dated May 26th, 1928. Titled “Pour Le Grand Jour” (“For The Big Day”) it features a collection of illustrated bridal looks, including a drop-waist gown, gorgeous cap veils and a variety of hats, all set against a classic geometric deco green and yellow color scheme. Magnifique!
One of the saddest thing about our move from records to tapes to CDs to digital is that so many great singers, songs and songwriters have gotten lost in the shuffle. Sure, you can find most things now with a quick Googling, an online swipe of the credit card, and voila! But as a music …
A couple things become immediately clear from this Bonwit Teller ad (pulled from a 1929 issue of Vogue Magazine). First of all, there is no downside to the drama of a long, gorgeous cap veil. Even with (maybe especially with) the sleek lines of a 20s style wedding dress. Secondly, can we bring back “gowned” …
Illustrated ad from a 1925 issue of Good Housekeeping, for Stevens Spreads “Romance” collection of bedspreads. Features a bride in her vintage juliet / cap veil, mid-length wedding dress and flower accessories galore.
Vintage Advertising | Holeproof Hosiery
The soft luster of white satin is exquisitely set off by pearl trimming in this Lucile-Paris wedding gown. Lucile suggests a striking innovation in bridal hosiery- Fanchon, faintest, most delicate flesh-pink, rather than white. Perhaps the most unusual of the new hosiery shades sent from Paris by Lucile is Fleur de Lis, the creamy ivory color which was created for use with nacre shoe leathers – but which is equally smart worn with beige and black footwear.”
Hosiery, the all-important link in ensemble, must conform closely to the mode. Its duty is to blend the colors found in dress and shoes. Perhaps, to harmonize with one, contrast the other.
Whenever a new trend is seen, stockings must at once be color-styled to suit. Now fashion’s whim is new. This time it turns to composé in color and in fabric. This means soft blending of a single color’s tone, or harmonious union of the shades of two.
Thus new colors are required not found before. That’s why Lucile of Paris sends new colors and new shades so hurriedly. With them you rest assured of Paris chic.
Paris Lives in Color
The finest stockings in the world are made at home… flawless, cobweb chiffons, incomparable! But for the superlative in color we must go abroad. And so, Holeproof, world-famous maker of America, joins with the master artist of le beau monde… Lucile.
Now comes a keener sense of color-style — of correct shades and how to choose them. For Lucile now offers you new Holeproof shades to meet the mode.
You see innumerable hosiery colors, but Lucile warns few are actually correct. Perhaps in twenty “nudes” one alone is right. That’s why there is one Lucile Petale; one Lucile Yvonee.
And in Lucile you find a color guide, Holeproof, alone, can offer you.
See The New Holeproof Stocking
Here is a special stocking that has proved immensely popular. It comes in transparent, sheer chiffon as well as heavier service weights. Free from imperfections. Free from streaks or shadows, as are all Holeproof styles. Dyed in new shades by a non-fading process. Invisibly reinforced at toe and heel. Full-fashioned — slenderizing.
See this number at your Holeproof store. Other styles range from $1.00 to $2.95. All are of the same flawless texture. All give the same long wear.
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1920s Advertising | Vintage 1920s Wedding Gown Ad
Love this elegant ad from La Presse (Montreal), dated May 26th, 1928. Titled “Pour Le Grand Jour” (“For The Big Day”) it features a collection of illustrated bridal looks, including a drop-waist gown, gorgeous cap veils and a variety of hats, all set against a classic geometric deco green and yellow color scheme. Magnifique!
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One of the saddest thing about our move from records to tapes to CDs to digital is that so many great singers, songs and songwriters have gotten lost in the shuffle. Sure, you can find most things now with a quick Googling, an online swipe of the credit card, and voila! But as a music …
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A couple things become immediately clear from this Bonwit Teller ad (pulled from a 1929 issue of Vogue Magazine). First of all, there is no downside to the drama of a long, gorgeous cap veil. Even with (maybe especially with) the sleek lines of a 20s style wedding dress. Secondly, can we bring back “gowned” …
1920s Advertising | Vintage Bride | Stevens Spreads
Illustrated ad from a 1925 issue of Good Housekeeping, for Stevens Spreads “Romance” collection of bedspreads. Features a bride in her vintage juliet / cap veil, mid-length wedding dress and flower accessories galore.